Choreus is innovative, flexible artist representation. It’s a fresh take on the traditional model and you decide the terms, length and type of help you need. Single project. Single conversation. Single dilemma. We’re here for it all.
Maybe you’re a fine artist, a commercial artist who's been represented in the past or a creative who has multiple practices. Either way, commercial jobs involve a lot of navigation. Our Flexible Representation model allows you to dial our involvement up or down depending on what support you need. Goods and services are bundled into our Small, Medium, Large or You Decide packages.
For all the details, see our Pricing page.
Create art and get paid. It seems like a no-brainer, but surprisingly, creatives waste a lot of energy chasing that final bill. Choreus has a built-in payment guarantee for your final invoice within 45 days of the project’s completion (if not sooner), regardless of your client’s terms.
Run into a hiccup with a project? Need some advice on your folio? The Choreus hotline is a paid pitstop for chatter, questions and concerns. Our answers come from tens of thousands of hours in the field and there are no pre-requisites to call. Confidence and clarity, available in 30-minute blocks. Book here.
In the commercial realm, creativity has a tag. Make sure it’s a fair one by visiting our Pricing Playground – a free tool that shows you a predicted price bracket for your project. Based on global data from 10,000+ creative projects and spliced by medium and type, it’s a fun way to explore ones and zeros.
Behind these eyes are 17 years of experience from Jacky Winter and beyond. During our time, the world – and the world of artists – has expanded to include more elastic and short-term needs. Choreus is Jacky Winter’s complementary offering for a new breed of artists and a new type of economy, one where you stack the terms.
We’ve produced 10,000+ creative projects for hundreds artists all over the world. As ever, we're dedicated to elevating artists and fierce about magnifying their returns. With Choreus, you can call on our wisdom whenever you need.
Founder & Director
Managing Producer & Agent UK/EU
Managing Producer & Agent US
Lead Producer & Agent AU
Senior Producer & Agent
Senior Producer & Agent
Senior Producer & Agent
Producer & Agent
Producer & Agent
Producer & Agent
Producer & Agent
I've been using the Choreus services since 2020. I've used the one-on-one consultations as well as enlisted a producer on several jobs over the years. Being able to pull a freelance producer in on an enquiry early means I can spend more time making art, and the pricing knowledge agents have mean I earn more on projects.
– Billie Justice Thomson
It’s been a pleasure working with Choreus. I love having the flexibility to pick and choose which projects I would like to have help on. Choreus’ level of communication and organisation far surpasses my own so I’ve felt very confident passing enquiries over to them knowing they will be quick to respond to the client, understand the brief and how can translate to my own style of work as well as thinking of any questions that may need to be asked.
I had Jes project manage my first big illustration job in 2021. It was so helpful to have an industry expert in my corner, negotiating for me at a time when I was not confident in my own value. The Choreus producers are so kind and considerate. It’s great as a freelancer to have that kind of support when you feel isolated or out of your depth.
– Mark Chester Harding
To date my best experience with an agency has been with JW. All of the admin and logistical details were so well looked after and fast! The interface used was easy to navigate and simple and the invoicing and payment was seamless. It felt like I was dealing with an organisation that understood an artists needs and was on my side.
– Jamie Edward
During the moments where I've got too much to juggle, I love the existence of Choreus. It takes some of the pressure off, knowing I have a professional agent-producer working by my side. Did someone say power-couple?!
– Nat Carroll
Join the Choreus Directory
Our Directory is a destination for artists and a place for those who love it, commission it and collect it. So, if you’d like a chance to put your (he)art in our directory, please fill out the boxes below. No charge. No qualms. It’s just a brilliant opportunity to be seen by many.
No? Yes? Maybe? Choreus is a new and flexible approach to artist representation and management. Backed by the Jacky Winter Group, artists are able to utilise only the specific rep services that they need, when they need it. Commissions are flexible and there’s no exclusivity. Sure, you’re not going to get everything you get in full-time representation, but for many people that’s okay!
All jobs run through Choreus will be paid to you directly from Choreus within 45 days of the project’s completion (if not sooner), regardless of your client’s terms.
At the moment we are prioritising unrepresented artists for the directory.
Being listed on Choreus is free and our relationship will always be non-exclusive.
Choreus lies in the space between existing directories, where clients can discover new artists, and traditional representation which offers production and marketing support under an exclusive relationship. While the base offering of Choreus is a place on our curated directory of experienced creatives, listed artists will also have access to our deep knowledge of production and negotiation through non-exclusive, on-demand, flexible representation.
Through our relationship with The Jacky Winter Group, specifically their Companion service, we are often putting artists forward for briefs from the Choreus directory (and beyond!) when appropriate. Our ambition is for the directory to be a rich resource for art buyers across the world, and we also have plans for a dedicated instagram presence in the future to promote artists on the directory. These activities however will not be the same as the outward marketing you would get with a full-time exclusive rep.
There is no fee to submit a project for consideration. Should you decide to proceed, our commission rates range from 15 to 35%, depending on the required services.
We’re here to chat through your inquiry and determine the best route, so if the options here don’t suit you, you can tell us what you have in mind and we can talk!
The hotline is our entry level service for advice or guidance. It’s a single paid and timed session with one of our agents and can cover anything from pricing advice to managing conflicts on a job to everything in between. Book here.
Choreus is a unique and distinct offering, but it’s supported by Jacky Winter. We are huge advocates for the traditional model of representation, and feel that it offers great benefits for certain artists. Artists who work with Choreus are still able to leverage Jacky Winter’s 18 years of deep experience, amazing people, and best-in-class systems, albeit in a different capacity.
Our team have worked across all sorts of projects — murals, packaging, street posters, live illustration, TVCs, 3D printed sculptures, logos, augmented and virtual reality, fully integrated all media campaigns, animated GIFs, custom typefaces, you name it. Our primary clients are advertising agencies, design studios, publishers, consultancies, and often direct-to-client. Basically, we can handle any project where artwork is required.
We are firm adherants of the licensing model, as we strongly believe that in almost all cases this is what serves the best interests of both the artist and the client. We dedicate a lot of time to educating artists and clients alike on how to reach a happy compromise and draw up a licence agreement and fee that takes everyone’s needs into consideration.
On jobs that require work-for-hire agreement or buyout, we do our very best to ensure that the fees reflect the value of this work and we’ll chat it through with you in depth to consider the best approach.
The Choreus team of producers are not trained lawyers. However, we have seen, reviewed and negotiated thousands of contracts in our time, so we know our stuff. We can provide you solid general guidance, but for ultimate peace of mind it can be best to get things vetted formally by a lawyer. In cases where this might be needed, we can arrange this for you as an add-on with our varied legal partners.
You are free to handle any and all projects that you receive from clients independently. We'll be here to help if you need us.
We have staffed offices based in New York (USA), London (UK/EU), and Melbourne (Australia). Despite our attempts at Italian language tapes, our producers are fluent in English only. We have, however, worked with English-speaking clients across the globe and can give advice on a variety of markets.
If a client wants to get in touch with you, they’ll be able to use the contact information listed on your Choreus artist page to reach out to you directly.
If a client comes to us directly and says they are interested in working with you, we'll pass that onto you and you can decide if and how you want to engage us.
Alternatively, if a client approaches us directly in hopes of engaging us to manage the job and obtaining artist recommendations, the project would be categorized as a (Jacky Winter Companion) job, and we'd guide the project from end-to-end.
Our relationship with listed Choreus artists is completely non-exclusive. You can engage us if and when you need us, on your terms. You're welcome to seek traditional representation in the future if you please, though if you do agree to exclusive representation with an agency in the future, we would most likely be limited from providing the on-demand production services that Choreus is built upon.
No, there is no contract involved in joining Choreus.
We’re equally disappointed when a project doesn’t go ahead, as with every single one we’ve got just as much skin in the game as you. Whether we’re assisting the Choreus artist from quoting only through to full end-to-end management, if the estimate isn’t approved and doesn’t proceed, the artist isn’t liable to pay any fee to us.
On every Choreus project, you will be protected by the robust terms and conditions we require clients to approve before work commences. This includes committing to a formal kill fee structure to ensure that you will be paid fairly for work completed should a project be cancelled part way through.
The Choreus website is built in a way that allows artists to log in using their email and manage their artist page directly, including their current availability. If you want to swap out your folio images, update your contact information, or take your page down, you’ll have the power to handle those changes directly.
There is no relief or relaxation when we are in the samsaric world; there is always some kind of struggle going on. Even when we are supposedly enjoying life, there is still struggle and all kinds of discomfort. We may try to solve that problem by going out to restaurants or the cinema, or by enjoying our friends; nonetheless, nothing really helps. That is what is called the first noble truth, the truth of suffering. Seemingly we are trapped without hope or any way out. And once we are in that situation, we are always in that situation: we are in pain all the time…the more we understand our state of being, the more we will understand why we are in pain. What we find is that the more into ourselves we are, the more we suffer, and the less into ourselves we are, the less we suffer…the reality is that we are all trapped in samsaric neurosis, everybody, without exception. It is best that you work with reality rather than with ideals. That is a good place to begin.
—Chögyam Trungpa Rinpoche
Have a project that’s bigger than your history? Need a hand negotiating? Want us to figure out the flow from beginning to end? Every project has a litany of needs. With 17 years of experience, we’re here for the ones you can’t (or don’t want to) fulfil. With flexible representation, you stack the terms.